Brand Method is a brand consultancy based in Raleigh, North Carolina. We help founding, growing, and mature businesses assess and optimize their market positioning. Our mission is to create iconic brands.
To us, an iconic brand withstands the tests of time and competition. Iconic brands are sustainable, memorable, relevant, and provide an exceptional customer experience. Iconic brands inspire growth by constantly innovating, investing in their communities, and leading the evolution of their industry.
Assessing, creating, and defending your brand is our M.O. Our favorite projects include brand identity, branded collateral, and online presence. We collaborate with exceptional photographers, illustrators, animators, filmmakers, marketers, and developers. If we can’t do it, we’ll find the best talent to make it happen.
Our Values
01. Create sustainably
Brand Method curates timeless brands that evolve with your business.
02. Content informs design
Brand Method utilizes market research to strategically curate impactful visual identities.
03. Embrace unique
We create stand-out visual identities that amplify your individual voice and unique offerings.
04. Make it memorable
The average American sees 16,000 logos in one day. Brand Method keeps yours at the top of their mind.
Meet the Founder
Bethany Studnicky, Founder
Bethany Studnicky is an artist first; she has been storytelling through abstract visual artwork for over 12 years. In her experience, artwork that gravitates an audience (and sells) is not just aesthetically beautiful—it evokes an emotional response from the viewer, building a bond between them. She believes that branding and art are one and the same. Every stroke, shade, and texture you provide your viewer helps narrate a greater story.
Bethany began her career in branding at the Emory Center for Digital Scholarship (ECDS) as a digital design associate. Since graduating with honors from Emory University in 2017, she has learned through a myriad of roles in design and digital marketing. She has served as an assistant to international thought-leader in consumer behavior, Jagdish Sheth; an editorial intern at the digital design agency Three Ships; and Junior Creative Director of The Brock Group, an investor communications consultant in Durham, NC.
Before Brand Method, Bethany served as the Director of Arts & Exhibitions and Co-Marketing Director at Imurj, an interdisciplinary arts venue in downtown Raleigh. In her time at Imurj, she performed a comprehensive brand revitalization; including intensive market research, updated visual identity, new website, bar menu and event curation, and interior/exterior design of the venue.
Bethany Studnicky founded Brand Method with the goal of helping founding and mature businesses tell their brand’s story thoughtfully, using every moment you have with your customers to build a lasting bond.
